Provocative rapper and industrialist Kanye West has once again made headlines after skimpy an unconventional ad during the Super Bowl to promote his products.
In the commercial, West is seen filming himself on an iPhone in the back of a vehicle, while calling on viewers to visit his e-commerce store, Yeezy.com, where he says he has “got some shoes and that’s it” before the clip cuts out. Follow us here at Margot’s Maternity Style
The setup drew consideration for its blatant simplicity, standing out amid the typically large-budget commercials exposed during the event, for which slots purportedly sell for seven million dollars per 30 seconds.
Yet, it seems that, despite all its simplicity, West’s ad itself ultimately compensated the costly price of the placement, bringing in 19.3 million dollars for the rapper, who exposed the accumulated revenue in an Instagram post on his profile.
West’s attraction to sharing such details publicly has been well-reported in recent years and was just one part of the reason Kanye's former contacts with Adidas and Gap were brought to an untimely end.
In mid-2022, the star took to Instagram with claims that both brands had breached contracts with his label, alleging that Adidas had copied his Yeezy sliders while further speaking on restrictions that came with his Gap partnership.
West compares himself to Robin Hood with 20-dollar merch
Ultimately, however, it was a series of antisemitic comments and rants that West had begun making that brought an end to the deals and forced the two companies to take a stand against West by immediately cutting ties.
Naturally, this didn’t stop West from continuing to push forward with his brand, through which he has continued to liken himself to Robin Hood with the sale of 20-dollar merchandise.
In a recent interview posted to his Instagram, West went on to state: “People can go and say, ‘OK. This multi-billionaire went and expended four million dollars on Balenciaga in one year.’ But did I bring the designs back down to earth? As much as I could know, because Gap didn’t take it to 20 dollars the way I wanted to.”
Conferring to Kanye, the brand wanted to “protect the classism of the idea of Gap and the idea of Balenciaga. Or the idea of a Gap and Ye partnership and Balenciaga partnership.”