Jacksonville-based womenswear brand Venus has launched a new petite line in a straight rejoinder to customer feedback.
The outline of the new range also builds on the promise made by CEO Laura Bollier to increase the brand's sizing contribution to ensure women of all shapes and sizes could find the perfect fit with Venus.
"I am thrilled to share this exciting news that is close to my heart. The Venus team has been busy going to great (err "short") lengths dressmaking our fits to deliver more options for our inclusive size offerings," said Laura Bollier in a report. Follow us here at Truth About Travis Kelce’s Cautious Love Story
The new petite collection includes 40 styles and reflects the brand's dedication to continuously evolve to meet customer needs. Every style in the new gathering is made to fit women with petite frames, especially those between 4'11" and 5'4".
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"As a petite woman, I know how significant it is for fashion to fit flawlessly. Our new collection, designed for those 5' 4" and under, celebrates just that. This line is crafted with the same bold, fearless style and commitment to affordability that you love, now tailored to fit and flatter petite frames. We've ensured every detail fits perfectly right off the rack, so you can now say goodbye to alterations and hello to Venus Petites!"
The Venus petite collection is accessible in sizes 0-16 and XXS-L, with new drops introduced from September through December 2024, exclusively at venus.com.
Founded in 1982 in Jacksonville, Florida, Venus's roots stem back to making posturing suits for bodybuilding rivalries. Over the past 40 years, Venus has fully-fledged its strong swimwear contribution to include clothing, accessories, and lingerie, all considered with a focus on fit and quality to inspire self-confidence in women on all occasions.
