RUIbuilt's Fall 2025 collection, aptly titled "Edge of Touch," is a testament to this, offering a deep exploration into the intricate relationship between the human body and the garments that adorn it. Follow us for Moncler Grenoble Fall 2025.
The Genesis of RUIbuilt
Founded by the visionary designer Rui Zhou in 2019, RUIbuilt has consistently delved into the concept of the "in-between," focusing on the body's resilience and authenticity. Zhou's designs have always been a reflection of personal healing and self-discovery, with each collection building upon these themes. The transition from "Rui Zhou" to "RUIbuilt" signifies a shift from individual creativity to a collaborative design approach, emphasizing the brand's commitment to communal healing through fashion.
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Fall 2025 Collection
Presented during Paris Fashion Week at 99 Rue du Temple, the "Edge of Touch" collection was more than just a fashion show; it was an immersive experience. The venue was transformed into a space filled with everyday objects—seashells, ceramics, decaying fruit—creating a tableau that blurred the lines between the mundane and the extraordinary. This setting invited attendees to reflect on the delicate balance between concealment and exposure, a recurring theme in Zhou's work.
The Role of Kominato Yotsuha
A highlight of the presentation was the performance by Kominato Yotsuha, a Japanese dancer-turned-adult performer. Her involvement underscored RUIbuilt's commitment to challenging societal norms and destigmatizing perceptions surrounding the body and sexuality. Yotsuha's movements within the curated space emphasized autonomy and the often-objectified female form, resonating deeply with the collection's themes.The "Edge of Touch" collection marked a significant evolution in RUIbuilt's design language. For the first time, leather was introduced as a material, symbolizing both protection and vulnerability. The garments played with the interplay of wrapping and revealing, breaking and mending, separation and connection. Elastic fabrics naturally split and reunited, embodying the brand's aesthetic where each tear and mend is seen as an essential stitch in the fabric of personal and collective identity.
Rui Zhou
At the heart of RUIbuilt is Rui Zhou, a designer whose work transcends traditional fashion boundaries. Her fascination with liminal spaces and the "in-between" has led her to create pieces that are not just garments but narratives of healing and self-acceptance. Zhou's philosophy encourages individuals to embrace their bodies, fostering a sense of love and nostalgia for one's own form.